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The Trilix podcast is a biweekly deep dive into the world of marketing. Going over the latest news and interviewing experts, the Trilix Podcast has got you covered on all things marketing. Make sure you stay up to date on everything Trilix by following us on all our social media! Facebook: https://www.facebook.com/TrilixMarketing Instagram: https://www.instagram.com/trilixmarketing/ Twitter: https://twitter.com/Trilix
Episodes
Friday Mar 24, 2023
Friday Mar 24, 2023
We’re going back to basics to refresh your marketing plan. This is the third of three episodes in our Marketing Checkup series covering owned, paid, and earned marketing channels.
Wondering how to make a campaign pop? Earned media may be exactly what you are looking for! Tune in to this episode to learn how you can leverage your relationships to boost the exposure of your brand and why it is important to maintain earned media efforts to put your best brand forward.
Hosts: Makayla Smith and Laura Sprague
Guests: Brett Adams, Abby Bottenfield, and Jordan Jones
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
Facebook: https://www.facebook.com/TrilixMarketing
Instagram: https://www.instagram.com/trilixmarketing/
Twitter: https://twitter.com/Trilix
LinkedIn: https://www.linkedin.com/company/trilix/
Friday Mar 10, 2023
Friday Mar 10, 2023
We’re going back to basics to refresh your marketing plan. This is the second of three episodes in our Marketing Checkup series covering owned, paid and earned marketing channels.
Wondering how to own your message and be assertive in delivering it? Using paid marketing channels may be the key to success. We’ll delve into why it’s important to have a diverse paid asset portfolio that increases your reach and frequency, why optimization and measurement of your channels should always be on, and how resource allocation and investment can better inform brands on the best possible marketing mix.
Hosts: Makayla Smith and Matt Durant
Guest: Brett Adams and Travis Ziemke
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
Facebook: https://www.facebook.com/TrilixMarketing
Instagram: https://www.instagram.com/trilixmarketing/
Twitter: https://twitter.com/Trilix
LinkedIn: https://www.linkedin.com/company/trilix/
Friday Feb 24, 2023
Friday Feb 24, 2023
We’re going back to basics to refresh your marketing plan. This is the first of three episodes in our Marketing Checkup series covering owned, paid and earned marketing channels.
In this episode, we’ll be diving head-first into the topic of a brand’s owned channels. We’ll explore what it means to control messaging and the importance of maintaining a solid foundation for your brand through owned marketing channels.
Hosts: Makayla Smith and Jeremy Moser
Guest: Brett Adams and Jeremy Koppin
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
Facebook: https://www.facebook.com/TrilixMarketing
Instagram: https://www.instagram.com/trilixmarketing/
Twitter: https://twitter.com/Trilix
LinkedIn: https://www.linkedin.com/company/trilix/
Friday Feb 10, 2023
Friday Feb 10, 2023
Welcome back to The Trilix Podcast! We’re kicking off (pun intended) season two with a blowout (pun also intended) discussion on Big Game advertising! We offer predictions on commercial trends for Sunday’s game and take a trip down memory lane, talking about our favorite Super Bowl ads from years past. Stick around for Big Game trivia at the end of the episode.
Make sure to follow along with Trilix social media so you can participate in this year's Trilix Super Poll!
Hosts: Makayla Smith and Matt Durant
Guest: Alex Rich
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
Facebook: https://www.facebook.com/TrilixMarketing
Instagram: https://www.instagram.com/trilixmarketing/
Twitter: https://twitter.com/Trilix
LinkedIn: https://www.linkedin.com/company/trilix/
YouTube: https://www.youtube.com/user/trilixgroup
Show notes:
List of the most watched television broadcasts: https://en.wikipedia.org/wiki/List_of_most-watched_television_broadcasts#United_States
Halftime show: https://www.digitaltrends.com/home-theater/super-bowl-2023-halftime-show/
Fedex Castaway ad: https://www.superbowl-ads.com/2003-fedex-castaway
Office Linebacker: https://www.youtube.com/watch?v=LrzvcsjJIG4
Oprah Jeep ad: https://www.ispot.tv/ad/7dGq/jeep-2013-super-bowl-whole-again-featuring-oprah-winfrey
The Apple ad from 1984: https://www.youtube.com/watch?v=2zfqw8nhUwA
Humorous vs emotional ads: https://www.researchgate.net/publication/346943712_A_Comparative_Study_of_Humour_Versus_Emotional_Advertisements_on_Consumer_Behavior
Corn syrup ad: youtube.com/watch?v=VdqVz2NglUU
Nationwide commercial: https://www.youtube.com/watch?v=F77RBUBlZ80
Coinbase ad: https://www.youtube.com/watch?v=uJ9pNQrz0fA
Friday Jun 03, 2022
Friday Jun 03, 2022
Your company is in the middle of a crisis. What next? We sit down with Trilix Communications Director Abby Bottenfield and Trilix Senior Communications Specialist Laura Sprague to learn more about how crisis communications plans can guide your company through stressful situations. Then, stick around to get to know Abby and Laura a little better through rapid-fire questions!
Guests: Abby Bottenfield and Laura Sprague
Host: Makayla Smith
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
Facebook: https://www.facebook.com/TrilixMarketing
Instagram: https://www.instagram.com/trilixmarketing/
Twitter: https://twitter.com/Trilix
LinkedIn: https://www.linkedin.com/company/trilix/
YouTube: https://www.youtube.com/user/trilixgroup
Friday May 20, 2022
Friday May 20, 2022
We’ve planned for everything and shot hours of footage. Now it’s time to turn raw videos into cohesive clips. In this episode, you can learn how Trilix puts the finishing touches on its award-winning videos in an in-depth interview with Trilix Post-Production Director Nathan McNurlen. Then, stick around after to get to know Sound Designer/Producer Phil Young a little better.
This is the third and final episode in a series of three podcasts centering on video production and editing at Trilix.
Special Guests: Nathan McNurlen and Phil Young
Hosts: Makayla Smith and Kramer McLuckie
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
Facebook: https://www.facebook.com/TrilixMarketing
Instagram: https://www.instagram.com/trilixmarketing/
Twitter: https://twitter.com/Trilix
LinkedIn: https://www.linkedin.com/company/trilix/
YouTube: https://www.youtube.com/user/trilixgroup
Friday May 06, 2022
Friday May 06, 2022
You planned your marketing video shoot. Now what? It’s time to get out there and get the cameras rolling! Listen in as Trilix Senior Producer/Cinematographer James Drescher breaks down how Trilix captures footage for its award-winning videos. After that, stick around and get to know Producer/Editor Kyle Stoutenberg a little better.
This is the second in a series of three podcasts centering on video production and editing at Trilix.
Special Guests: James Drescher and Kyle Stoutenberg
Host: Makayla Smith
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
Facebook: https://www.facebook.com/TrilixMarketing
Instagram: https://www.instagram.com/trilixmarketing/
Twitter: https://twitter.com/Trilix
LinkedIn: https://www.linkedin.com/company/trilix/
YouTube: https://www.youtube.com/user/trilixgroup
Friday Apr 22, 2022
Friday Apr 22, 2022
On this edition of The Trilix Podcast, we discuss recent news and sit down with Senior Video Production Manager Chad Adams to discuss how our Emmy-winning video department prepares for a shoot with our clients. After that, we get to know Video Producer/Editor Sydney Dhabalt a little better through a quick Q&A.
This is the first in a series of three podcasts centering on video production and editing at Trilix.
Special Guest: Chad Adams
Hosts: Makayla Smith and Kramer McLuckie
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
Facebook: https://www.facebook.com/TrilixMarketing
Instagram: https://www.instagram.com/trilixmarketing/
Twitter: https://twitter.com/Trilix
LinkedIn: https://www.linkedin.com/company/trilix/
YouTube: https://www.youtube.com/user/trilixgroup
Friday Apr 08, 2022
Friday Apr 08, 2022
In the final episode of our trade show series, we sit down with Brett Adams, Trilix president and chief marketing officer, to discuss what to do once a trade show has wrapped. Covered in this week’s episode are topics ranging from how to best follow up on new business leads after the show and the difference in dealing with digital versus in-person events.
This is the third of three episodes dedicated to helping you have the most successful trade show execution.
Special Guest: Brett Adams
Hosts: Makayla Smith and Kramer McLuckie
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
Facebook: https://www.facebook.com/TrilixMarketing
Instagram: https://www.instagram.com/trilixmarketing/
Twitter: https://twitter.com/Trilix
LinkedIn: https://www.linkedin.com/company/trilix/
YouTube: https://www.youtube.com/user/trilixgroup
Friday Mar 25, 2022
Friday Mar 25, 2022
You’re all prepped, ready and on the floor of your industry’s trade show. Now what? Listen to this week’s episode with special guest Brent Wirth, Trilix VP of Creative, for insights and strategies you can use to have a successful trade show.
This is the second of three episodes dedicated to helping you have the most successful trade show execution.
Special Guest: Brent Wirth
Hosts: Makayla Smith and Kramer McLuckie
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
Facebook: https://www.facebook.com/TrilixMarketing
Instagram: https://www.instagram.com/trilixmarketing/
Twitter: https://twitter.com/Trilix
LinkedIn: https://www.linkedin.com/company/trilix/