Big Game Advertising 2023

Welcome back to The Trilix Podcast! We’re kicking off (pun intended) season two with a blowout (pun also intended) discussion on Big Game advertising! We offer predictions on commercial trends for Sunday’s game and take a trip down memory lane, talking about our favorite Super Bowl ads from years past. Stick around for Big Game trivia at the end of the episode.

Make sure to follow along with Trilix social media so you can participate in this year's Trilix Super Poll!

Hosts: Makayla Smith and Matt Durant

 

Guest: Alex Rich

 

Producer: Cooper Maahs

 

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YouTube: https://www.youtube.com/user/trilixgroup

 

Show notes:

 

List of the most watched television broadcasts: https://en.wikipedia.org/wiki/List_of_most-watched_television_broadcasts#United_States

 

Halftime show: https://www.digitaltrends.com/home-theater/super-bowl-2023-halftime-show/

 

Fedex Castaway ad: https://www.superbowl-ads.com/2003-fedex-castaway

 

Office Linebacker: https://www.youtube.com/watch?v=LrzvcsjJIG4

 

Oprah Jeep ad: https://www.ispot.tv/ad/7dGq/jeep-2013-super-bowl-whole-again-featuring-oprah-winfrey

 

The Apple ad from 1984: https://www.youtube.com/watch?v=2zfqw8nhUwA

 

Humorous vs emotional ads: https://www.researchgate.net/publication/346943712_A_Comparative_Study_of_Humour_Versus_Emotional_Advertisements_on_Consumer_Behavior

 

Corn syrup ad: youtube.com/watch?v=VdqVz2NglUU

 

Nationwide commercial: https://www.youtube.com/watch?v=F77RBUBlZ80

 

M&M’s ad: https://www.mms.com/en-us/ma-and-yas?gclid=CjwKCAiA_vKeBhAdEiwAFb_nrQY0jNYukO4f16L23ihfBj3YDOpmLXUUO4LJBxL7lAKfKEx5NAUsEhoCsH8QAvD_BwE&gclsrc=aw.ds

 

Coinbase ad: https://www.youtube.com/watch?v=uJ9pNQrz0fA