1.4K
Downloads
33
Episodes
The Trilix podcast is a biweekly deep dive into the world of marketing. Going over the latest news and interviewing experts, the Trilix Podcast has got you covered on all things marketing. Make sure you stay up to date on everything Trilix by following us on all our social media! Facebook: https://www.facebook.com/TrilixMarketing Instagram: https://www.instagram.com/trilixmarketing/ Twitter: https://twitter.com/Trilix
Episodes
Friday Mar 10, 2023
Friday Mar 10, 2023
We’re going back to basics to refresh your marketing plan. This is the second of three episodes in our Marketing Checkup series covering owned, paid and earned marketing channels.
Wondering how to own your message and be assertive in delivering it? Using paid marketing channels may be the key to success. We’ll delve into why it’s important to have a diverse paid asset portfolio that increases your reach and frequency, why optimization and measurement of your channels should always be on, and how resource allocation and investment can better inform brands on the best possible marketing mix.
Hosts: Makayla Smith and Matt Durant
Guest: Brett Adams and Travis Ziemke
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
Facebook: https://www.facebook.com/TrilixMarketing
Instagram: https://www.instagram.com/trilixmarketing/
Twitter: https://twitter.com/Trilix
LinkedIn: https://www.linkedin.com/company/trilix/