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The Trilix podcast is a biweekly deep dive into the world of marketing. Going over the latest news and interviewing experts, the Trilix Podcast has got you covered on all things marketing. Make sure you stay up to date on everything Trilix by following us on all our social media! Facebook: https://www.facebook.com/TrilixMarketing Instagram: https://www.instagram.com/trilixmarketing/ Twitter: https://twitter.com/Trilix
Episodes
Friday Jun 07, 2024
Friday Jun 07, 2024
First-party data, the information collected by an organization from its potential and current consumers, has always been significant. Given the uncertain future of third-party data, first-party data has become more important than ever. Jacob Dalton, vice president of analytics at Digilant, discusses how to best gather and use this information.
Hosts: Makayla Smith and Matt Durant
Guest: Jacob Dalton
Producer: Cooper Maahs
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